Launched multi-channel content across Facebook, Zalo OA, and the Golden Spoon app, with a consistent message.
“Flexible set menu – One fixed price”, emphasizing personalized group options with clear and accessible pricing.
Shifted brand perception from “premium = expensive” to “premium = approachable” by consistently highlighting the affordable price point (from 239,000 VND/person) across all key visuals and copy.
Leveraged Zalo OA broadcasts to target high-traffic urban areas at optimal hours, driving direct traffic and boosting awareness among local dining audiences.
Designed a personalized voucher journey within the Golden Spoon app by segmenting the user base and distributing Gcoin vouchers directly to targeted users’ wallets.
Coordinated the production of menus and POSM with a cohesive visual direction, using warm red, black, and gold tones to evoke an elevated, authentic, and inviting dining experience both online and in-store.